This is a terrific series of advertisements produced in Australia in order to curb the rising drug drivers on the streets. The video is edited beautifully but must warn those who are slightly squeemish that there is one graphic scene. Perhaps shock-tactics such as these will make people pay closer attention to the consequences of their actions.
Some may complain that these advertisements are not suitable for daytime viewing, however I have to disagree in the sense that younger adolescents need to become more aware about the increased danger they pose to others whilst becoming intoxicated.
The fact that Australia poses a "firm but fair" strategy in their advertising without caring what sort of responses arise from their governmental messages are admirable, and a stance which the UK are starting to increasingly implement with their road safety advertisements, such as the shocking example below:
This extremely controversial advertisement could EASILY have been real footage released by a parent to show the dangers of crossing the road without looking, however it was in fact produced and thankfully noone was hurt in the making of it.
In my opinion this is far more effective than the rubbish drink-driving advertisement's being produced these days such as the one below:
As this post indicates, shock-tactics are regularly introduced to the Australian public. This particular speeding advertisement is shot from the perspective of a young Australian police officer depicting a regular day on the job.
Between the Australian and UK advertisements... which do you feel is the most effective? I know which ones works for me.
James
Some may complain that these advertisements are not suitable for daytime viewing, however I have to disagree in the sense that younger adolescents need to become more aware about the increased danger they pose to others whilst becoming intoxicated.
The fact that Australia poses a "firm but fair" strategy in their advertising without caring what sort of responses arise from their governmental messages are admirable, and a stance which the UK are starting to increasingly implement with their road safety advertisements, such as the shocking example below:
This extremely controversial advertisement could EASILY have been real footage released by a parent to show the dangers of crossing the road without looking, however it was in fact produced and thankfully noone was hurt in the making of it.
In my opinion this is far more effective than the rubbish drink-driving advertisement's being produced these days such as the one below:
As this post indicates, shock-tactics are regularly introduced to the Australian public. This particular speeding advertisement is shot from the perspective of a young Australian police officer depicting a regular day on the job.
Between the Australian and UK advertisements... which do you feel is the most effective? I know which ones works for me.
James
No comments:
Post a Comment